Stacy Binder - Resume
- Experience with analytics/ marketing tools (Google, Omniture, Coremetrics, Responsys, Exact Target, Hitwise, etc)
- Expertise in online marketing (SEM/ PPC, SEO, Email, Banner Ads, Shop Compare, Ebay, Amazon, etc.)
- Expertise in Microsoft Office (Word, Excel, Access, Powerpoint, Outlook)
- Proficiency in multimedia applications(Adobe Photoshop, Macromedia, etc)
- Developed HTML aptitude (Dreamweaver, Frontpage, etc)
- Experience with Social Media Networks (Forums, Blogs, Video Channels, etc)
- Marketing, Management, Customer Service, and other general Business Operations experience
- Familiarity in CSS, SQL, XML, XHTML, ASP, JAVA and PHP
- Conversational in Spanish
CAREER OBJECTIVE
To use e-commerce to enable online marketing, drive traffic, create user-friendly sites to build a stronger customer base, and ultimately increase productivity and sales.
EDUCATION
INDIANA UNIVERSITY Bloomington, IN 2005 BS Informatics, Business Minor, Spanish Minor UNIVERSITY OF SALAMANCA Salamanca, Spain 2003 Spanish Studies
SKILLS
ONLINE MARKETING EXPERIENCE
2/11- Current REVENUE PERFORMNCE Orlando, FL
Internet Marketing Account Manager– Oversee up to 10 hospitality industry clients internet marketing strategies. Follow monthly action plan for each client consistently working on SEO ranking initiatives; linking, keyword audits and updates, analytics, optimized press releases/ articles, local search, consumer review sites and more. Add and update listings on travel and meeting/ event planner sites to increase traffic to hotels. Update clients websites with new content, events calendar, photography, etc. Also, manage and consult with clients on creation of new website design, social networking, pay-per-click (Google and Expedia), creation of hotel packages to increase traffic and conversions. Host monthly calls with each client to report on monthly accomplishments and advise on areas of needed improvement. www.RevenuePerformance.com
10/08- Current ROAR! INTERNET MARKETING Altamonte Springs, FL
Contracted PPC Manager – Manage Pay-Per-Click accounts for up to 5 different companies. Setup and update PPC accounts in Google and Yahoo. Manage up to 500 keywords per account. Constantly learn different industries to form the best campaign setup for each new company. Use geo-targeting, international accounts, match types, dynamic ad text and other PPC techniques to increase Quality Scores and conversions. Also, advise landing page and SEO changes for websites to improve conversion rates.
7/09- 11/10 ORGANIC BOUQUET Maitland, FL
Online Marketing Manager – Oversee all aspects of Online Marketing. Manage email marketing program from creatives, design management to tracking after deployment. Increased sales by adding certain creative elements and changing deployment day. Working on increasing number of subscribers. Also manage all Search Engine Marketing campaigns from PPC in Google, Yahoo & MSN (Bing) to SEO tagging. Liason for our cause marketing programs where we partner with non-profit organizations. Manage affiliate marketing program. Oversee banner design and emails to affiliates. Also in charge of all social media marketing. Facebook, twitter, etc. www.OrganicStyle.com www.OrganicBouquet.com
4/07- 7/09 ECKLER INDUSTRIES Titusville, FL
SEM Manager – Search Engine Marketing/ Online Marketing. Analyze traffic for PPC ads on search engines: Google, Yahoo and MSN. Manage over 55,000 keywords for 10 websites, edit landing pages and ad text to lower costs and increase ROAS. Examine competitors search results and partnerships. Initiated banner advertising on affiliate sites and forums increasing sales 100%. Edit title tags and website copy to increase natural rankings in search engines and other SEO initiatives. Design and create 13 monthly emails notifying customers of new products. Explore new email campaign ideas to boost sales including “Welcome” and “Abandoned Cart” campaigns. Update main and club websites. www.Ecklers.com
Built new club site in HTML: www.ChevyClassicsClub.com
9/05 – 4/07 ROBERTS DISTRIBUTORS Indianapolis, IN
Website Manager - Oversaw all website activities. Managed and updated content. Created and arranged 2 monthly email newsletters. Raised online sales over 40% after launching the site on several shop comparison sites including Amazon.com. Increased productivity by marketing on major search engines including Google and Yahoo using PPC and other methods. Reorganized product search layout. Updated billing/ shipping procedures to be more accurate. Implemented accessory tabs, inventory status and other projects that increased sales and traffic to the site. www.RobertsImaging.com
2/06 – Current WEBSITE DESIGN CONTRACTING
Website Designer – Design, create, and update independent websites for small businesses. www.StacyBinder.com www.DJDrDance.com